Digital Marketing

  What is Email marketing? Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. Tips for effective email marketing campaigns: 1. Choose a relevant Email list. To ensure your emails have maximum impact, you need to send them to the right people. For example, a regional deal or event from a brand with an international presence should be targeted only to the relevant regional audience. Other ways to segment for a highly relevant audience include demographics such as age group or gender. Be wary of unethical ways to collect emails, such as buying email lists. This is bad for your engagement and conversion rates and can get you blocked or marked as spam by email service providers (ESPs.) 2. Design Your email: Your email can be full of valuable and insightful content, but if it doesn...

   Social media marketing (SMM) Is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website;     Why social media isn't Growing ? Let’s look at five common factors. 1. You’re Not Posting Consistently.   To best optimize your account for growth, you must ensure that you post consistently. This means posting at a consistent cadence with consistent content. There are a few good reasons to post regularly. First, the algorithm values consistent posting. Every platform needs content and those who post regularly tend to perform better. Does this mean you need to be tweeting fifty-plus times per day? Not necessarily. However, you should set aside time to create a schedule for when you would be able to post content. The key isn’t how much you post, but rather how regularly you can post without diluting your content's...