Why Your Social media Isn't growing

  

Social media marketing (SMM) Is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website;

    Why social media isn't Growing? Let’s look at five common factors.

1. You’re Not Posting Consistently.

 To best optimize your account for growth, you must ensure that you post consistently. This means posting at a consistent cadence with consistent content. There are a few good reasons to post regularly.

First, the algorithm values consistent posting. Every platform needs content and those who post regularly tend to perform better. Does this mean you need to be tweeting fifty-plus times per day? Not necessarily. However, you should set aside time to create a schedule for when you would be able to post content. The key isn’t how much you post, but rather how regularly you can post without diluting your content's quality.

Similar to consistency in cadence, you also need to pay close attention to making sure your content is consistent. If someone follows an account that specializes in news content, posting an inspirational quote might not land with the audience curated thus far. Take a look at your top-performing post over the last thirty days. Do you notice any trends or similarities? Use this data to help inform what content you should be creating.

Need more guidelines? Here’s a short list of recommendations for how often you should post on each social media platform:

• Facebook: Two times per day
• Instagram: Two times per day
• Twitter: Fifteen times per day
• LinkedIn: Approx. five times per week
• Pinterest: Approx. three times per day
• TikTok: One to three times per day

While these guidelines are a good place to start, don’t feel forced to stick to them. According to Later, most platforms (with the exception of LinkedIn and Facebook) see little to no drop in engagement when posting more often. So, if you can Keep your content high qual, you may see more results posting more often—if you can keep up the pace.

2. You’re Not Engaging with Others

Another reason your account may not be growing is that you’re not engaging with others. On all platforms, the algorithm favors accounts that interact (genuinely, no spam) with other accounts. Using share, like, and other engagement features can only help your accounts grow.

For smaller accounts, this may look like going to other brands or content creators and commenting on their posts, sharing their content, and making yourself visible. For larger accounts, you may need to reply more frequently to comments, reshare ugc  on your page or story, or surprise your followers with a giveaway or “surprise and delight” opportunity. 

An added benefit of this is the new followers you gain are more likely to be followers who engage with accounts. This may increase the engagement on your content and, similarly, increase your organic virality. 

3. Your Content Is Too Niche

For smaller accounts, your growth may be impacted by the type of content you post. You may find yourself into niche of a territory. While any topic can likely find an audience online (see “mixing paint colors” on Tik Tok), you may have a harder time growing your account if your topic is too niche. 

This doesn’t mean you need to entirely rebrand, however. Instead, find ways to connect your niche topic to a broader audience. For example, if your niche interest is “set design of Wes Anderson films,” you could expand this to reach a broad audience by highlighting awesome photos, while also inspiring global travel and interesting human stories.

4. Your Content Is Too Broad

Conversely, you may have the opposite problem of being too niche—going too broad. There’s a chance that you cast too wide a net and never landed on any particular focus to curate your audience. While it’s good to keep your content fresh, it’s important that followers know what they’re getting when they visit your account. 

This may mean phasing out certain types of content to focus on your best performer. Although, if you’re determined to keep your content broad, you may need to find a specific style, medium, or angle that helps to fit all the pieces together. Some large brands, like MTV, do this well. They offer a great balance of celebrity news, show announcements, and celebrity memes and highlights. This works, in part, because there’s a large enough audience in a place that there’s likely a segment of their base that follows whichever celebrity or show they’re highlighting—but it’s unlikely that all of their content lands with a large portion of their followers. 

5. You’re Not Looking at the Whole Picture

While followers are a good metric to track, other metrics can show account growth. You may have stagnated in follower count, but your impressions, reach, or engagement is climbing. This is a good sign that you’re doing the right things, but just need to give it more time. 

Other than followers, some additional metrics to track could be impressions, reach, engagement rate, click-through rate, video views after ten seconds, etc. There are endless amounts of data you can track, and the more well-versed you are on the performance of your accounts, the better idea you’ll have on how to steer it properly.

To Know more visit, Digital Marketing Institute in India