Tips for effective email marketing campaigns

 What is Email marketing?

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.

Tips for effective email marketing campaigns:

1. Choose a relevant Email list.

To ensure your emails have maximum impact, you need to send them to the right people.

For example, a regional deal or event from a brand with an international presence should be targeted only to the relevant regional audience. Other ways to segment for a highly relevant audience include demographics such as age group or gender.

Be wary of unethical ways to collect emails, such as buying email lists. This is bad for your engagement and conversion rates and can get you blocked or marked as spam by email service providers (ESPs.)

2. Design Your email:

Your email can be full of valuable and insightful content, but if it doesn’t look good, it might not have much of an impact.

Here are some tips to create an engaging email design:

a.Apply your brand

b.Add white space

c.Use images

d.Make your emails responsiveness

e.Establish a visual hierarchy

3. Personalize your email subject line and content.

Your subscribers want to be treated like human beings with individual identities and needs. And that’s exactly what email personalization allows you to do.

Personalization is when you use subscriber data to tailor your email subject line, content, or design to each individual contact so your email feels more personal and relevant.

Here are a few ways you can personalize your emails:

• Mention subscriber name in the subject line to grab attention
• Use subscriber location to promote events or sales nearby
• Send tailored product recommendations based on past purchases.

4. Be Conversational.

Consumers are bombarded with marketing emails every single day, and they’re tired of receiving overly sales messages from brands and machines.

To genuinely engage your subscribers and build relationships with them, you need to talk to them as people, not businesses.

Keep your emails friendly, approachable, and conversational. Talking to your subscribers like you’re talking to someone you know will automatically make your email feel more personal and relatable. This will eventually translate into more engagement and conversions for you.

5. Create follow-ups.

Sometimes, a single email doesn’t do the trick. You need to follow up with a second or even a third email to nurture your subscribers and convert them successfully.

You can apply this to various email campaign types — from abandoned cart funnels to retargeting funnels to welcome email series. Here’s an example of an abandoned cart series that helps you recover sales:

1. Remind subscribers they left some items in their cart.
2. Send a discount coupon they can apply at check out.
3. Create urgency by informing subscribers their cart will expire soon.

6. Send Emails from a real person.

Imagine receiving an email from “no-reply@yourbusiness.com.”

The wrong type of email alias can sound like a business that just sent out a generic, automated email to its entire list.

Don’t be that business.

Use a recognizable sender name to a) actually, land in your subscribers’ inboxes and b) sound less like a brand and more like a human.

7.A/B Test your emails.

There’s no such thing as the “perfect” email. But you can get pretty close to creating one if you test your emails before sending them out.

A/B Testing lets you test two different versions of your email by sending each one to a small percentage of your audience. By analyzing the results, you can see which version performed better and send it out to the rest of your email list.

8. Automation is a must.

Let’s be honest – without automation, you won’t see the famed results of email marketing. Without automation, you’re missing out on revenue. Automation helps you by:

• Increasing conversion rates
• Improving efficiency
• Allowing you to easily scale
• 9. Segment for the best results.

• Segmentation is the process of grouping customers who have certain attributes in common. This allows you to:

  • Design customer journeys that are unique to the group, thus increasing efficiency.
  • Create personalized content to influence your customers into taking action.

  Never send the same email to your entire list as this increases the chances of your content being irrelevant. When your customers find you to be irrelevant they’ll end up unsubscribing from your list.

• 10. Segment your subscribers.

• You’ve probably heard the term “subscriber segmentation.” It refers to a way of grouping your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other messages

• 11. Craft a welcome series.

• Welcome emails are usually sent automatically to new subscribers when they sign up, purchase a product, or make an account.

  When creating a welcome series, you need to consider where the customer is in their journey with a brand. So, it’s beneficial to space the emails out over a set period of time and create each one with a specific intention.

• A welcome series is a great way to keep potential customers engaged after they sign up. Especially since they receive emails from companies almost daily.

  Some examples include: “Welcome! We hope you like our product” or “Your account has been activated.”

  You can also send welcome emails to existing customers who haven’t logged in for a while.

  For example, if someone signs up and doesn’t use the service for three months, you could send an email saying, “Hey, we noticed that you signed up recently. Would you be interested in using our service?”

  This type of marketing is very effective because it’s personalized and targeted. It shows that you’re not sending out mass emails but rather ones specifically tailored to specific customers.

• 12. Find the best timing.

• The best time to send emails to customers depends on several factors – such as when they last visited your website, what action they took while on your site, whether they completed any transactions and more.

  One way to determine which times work best for email campaigns is by using Google Analytics. You can use the Goal conversion section to view bounce rate, exit pages, and other data related to goal completion.

  You should also consider other factors and incorporate them when you send emails based on people’s schedules. For example, you can see lower open rates on holidays, late into the evening, as well as Monday morning and Friday evenings.

• 13. Scrub your List of non-open.

• It’s essential to manage your subscriber list. When you click “send” on your newsletter, your list contains all subscribers who did not open the email. If you see that certain people are ignoring all your emails, you might want to delete them from your list.

  To delete them from your list, you need to go to the unsubscribe page, then select Remove and confirm. This process may be repeated until all your non-opens are removed.

  You don’t want to overload people who have already purchased or are no longer interested in the brand, so you don’t create a negative relationship with them.

• Incorporating one of the email management tools to help you eliminate the consistent non-opens can help you manage your subscribers and decrease time spent on this repetitive task.